CONTENT MARKETING IN VARANASI
WHAT IS CONTENT MARKETING?
Simply put, it is one of the most powerful digital marketing strategies that focusses on presenting your target audience (or prospect) with extremely relevant and value-driven content, which helps them solve some problems in some way.
Compared to the traditional ‘in-your-face’ approach, content marketing works over a longer period of time to create a relationship with the target audience by building trust and loyalty. So, when it comes to the moment of truth – when the prospect is about to make purchase decision – your brand already has his/her trust and loyalty. By then, the visitor has already converted into a lead and possibly into a buyer.
WHY DO YOU NEED CONTENT MARKETING SERVICES?
Today, almost anyone who owns a website understands the importance of content marketing services. The reason is simple — ads have been around for many years now — whether it’s print, radio, TV, or now digital. In the face of exploding consumerism, the modern consumer is fast becoming a skeptic.
They no longer believe everything they see in an ad. And that’s why trust has become the keystone of brand success. Of course, there are brands who’ve built trustworthiness over the decades. But for everyone else, content marketing becomes the key.
CONSIDER THESE REASONS
1. YOUR CONTENT CAN SHAPE YOUR PROSPECT CUSTOMER’S JOURNEY
Before deciding to buy something, 51% shoppers (surveyed by Think Google) said they started their journey with a search query. They preferred organic content more than ads and allowed non-salesy content to shape their journey
2. CONTENT DRIVES LEADS AND SALES
According to Content Marketing Institute, content marketing is six times more powerful than the traditional method in transforming a visitor into a lead and then to a buyer. Consumers said content from brands significantly impacted their buying choice. It will also lead to higher site traffic and increased brand visibility. To sum it up, it will lead to higher leads and higher sales.
3. CONTENT MARKETING IS CHEAPER AND GETS HIGHER-QUALITY LEADS
As per Demand Metric, content marketing costs 62% lesser than traditional marketing. It also generated high-quality leads and approximately three times more leads